Hi there and welcome to part one of a six part series on the basics of setting up and maintaining an online presence for your small business.
If you’re a web, or social media novice … then you’ve come to the right place! The world of Facebook, Instagram, hashtags, SEO etc. can seem overwhelming, but it doesn’t need to be. I’m going to break it down step by step in easy to understand chunks to give you all the info you need to get your business online.
It might seem confusing and difficult at first, but once you have mastered the basics, it really is achievable, regardless of your current skill level. Hey, you might even start to enjoy it!
Some online tutorials you might have stumbled upon in the past can be hard to follow, even for those of us who work in the industry full time. My goal is to de-mystify the process by giving you an understanding of how everything works together and what you can achieve to take your business to the next level. The true path to a strong online presence (especially where Google is concerned) is by consistently offering quality, unique content to your audience. And that is exactly what I’m going to teach you.
Okay ….. listen up because this is REALLY important!
Any business that is not online these days is bound to be losing a lot of potential customers/clients. I’m not trying to scare you, but the truth is that all these potential customers expect you to have an online presence. This is how people find you. Word of mouth is great, but how can you compete when your competitors have lots of information, price-lists, contact details and customer reviews, which can all be accessed at the click of a button!
Is this for you?
If you have a small to medium sized business and want to take your online presence to the next level, then this is for you! I’m here every step of the way, so if you find you are getting confused or are struggling to follow along with any part of the series just drop a comment down the bottom of the page and I will help you out. It may be a question that someone is is wondering about, so you’ll be helping them too 🙂
The chances are, after reading through the course you will have a much greater understanding of how it can benefit your business and what you can do to get started. Some of you might still feel you need some extra help. If this is you, feel free to contact me anytime at email@example.com
Okay, let’s get into it! Here’s what you’ll be learning over the next six lessons:
Lesson 1 – Get proactive on social media:
A look at the options, how to weigh up the benefits vs the time requirements and the essentials for getting started.
Lesson 2 – Website Preparation:
Asking a designer to make a website for your business from scratch is the most expensive and time-consuming way to go about it. I will show you everything you need to have ready as well as the choices you should have considered before approaching a professional or attempting to build a website yourself.
Lesson 3 – Website Optimisation (OPTIONAL):
The key to a successful online presence is continual optimisation and maintenance. This includes optimising for search engines, improving your site’s loading speed and user experience.
Lesson 4 – Social Marketing:
Determining a cost-effective social media marketing plan. If done incorrectly, this can be a serious money-drain, so I’ll explain how to make sure the path you choose to take is suited to your business.
Lesson 5 – Google Marketing:
For many small businesses Google Adwords can be a fantastic way of getting new potential clients into your digital space. It can also be a bit of a nightmare for the uninitiated. I will take you step by step through a manageable campaign setup that can be tracked very simply.
Lesson 6 – How to Measure your Success:
See how everything you have learnt and implemented so far can be effectively tracked and monitored. None of this is any good if you are unable to quantify the benefits of your efforts online. This topic will focus on Google Analytics.
Before we start, I need you to check you have the following in place:
A unique logo – My advice here is to get a logo that clearly represents your business and one your clients can easily understand.
A clear idea of the image you want to portray – If you operate an existing physical business, it’s likely that your business already has its own image/personality. If that isn’t the case then think seriously about what kind of image you are wanting to put out there, before you get online. Once you are online people will expect clear consistent content that matches your brand.
A Google account – This is a fantastic account, its free and absolutely essential (sign up here). Not only will this give you a free Gmail (e-mail) account, but it will also allow you to use Google Adwords and Google Analytics, two awesome business tools that will make your life so much easier – trust me!
A strong willingness to break through into the online world – There is going to be many new topics discussed that you may not be familiar with yet and that can be off-putting to some.
If you have all the above in place and are ready to go, then head on over to the first topic …..Get proactive on Social Media!
And please remember to leave me a comment at the bottom.
I’m Anders Pinkerton, a Brisbane based graphic designer. I hope you enjoy the course and get a lot of useful information out of it. If you need further help with your business, I also offer one on one consultations and training. Please feel free to contact me at firstname.lastname@example.org