SEO is a commonly used term when working in web design and stand for Search Engine Optimisation.
Simply put it is a name given to many methods of raising your rank in search engine’s for a particular keyword or key-phrase. So Joe Smith Burgers may select the keyword ‘Burgers’ then the keyphrase ‘New york burgers’, ‘best NY burgers’ and will design their site around ranking highly for those chosen words.
There are no tricks or fast-track methods that genuinely work these days, and unless you choose a keyphrase that is exceptionally long (and that no one is likely to search for) it’s going to take time to climb the ranks. In saying that there are many techniques which should be done to maximize facets of your site that contribute positively to SEO such as a focus on keywords, refining page names and metadate, creating links between your own internal pages as well as external websites. This is part of the reason why having a blog can be so beneficial as it adds a steady flow of new links and content for google (or any search engine) to find.
Additionally we install a plugin called Yoast Seo on every website created to help guide the user through this process.
A blog/news feed can be very valuable to your site, both in lifting its google ranking and giving your customer base a reason to come back regularly. This is also a great place to put content to educate potential customers and lead them towards utilising your services.
We can provide you with a standalone blog page or one that is integrated into another area of your site. Once complete you will be able to make posts on your blog from the computer, tablet or mobile phone without needing to access your admin panel or touch a line of code.
You will not be locked into a contract at any stage!
If you have chosen to let us design your new website, then we do offer a maintenance plan which will take the pressure off you but is entirely optional. Once we complete handover of your finished product and you feel capable of taking control yourself then it’s all yours! we will even help coach you through how to manage the basic maintenance tasks and post your own content to help you through the transition.
WordPress is a free and open-sourcecontent management system (CMS) based on PHP and MySQL. WordPress is installed on a web server that is either part of an Internet hosting service or a network host in its own right. The first case may be a service like WordPress.com, for example, and the second case could be a computer running the software package WordPress.org. A local computer may be used for single-user testing and learning purposes. Features include a plugin architecture and a template system. WordPress was used by more than 27.5% of the top 10 million websites as of February 2017. WordPress is reportedly the most popular website management or blogging system in use on the Web, supporting more than 60 million websites.
WordPress is the content management system we run our sites on at Aspect Multimedia. It always for great flexibility in a sites functionality when viewed on devices of varying size. It also allows for very easy insertion of client controlled media/images or blog posts. This allows you to keep your website fresh after we have completed the handover.
Yes we can.
While a logo design can be added to either a website of print package it remains a standalone item. The impact and importance a logo can have on your business is huge and we insist on having an in-depth consultation with a client before beginning this process.
While this initial meeting should provide us with a good sense of direction and allow us to provide you a strong result we always offer three revisions on the final logo so that each client is satisfied and any issues can be addressed.
We certainly can, whether you choose to go with our managed hosting plan or provide the web hosting yourself. If you do provide the hosting then we will sign up and organise the domain of your preference and the cost will be added to your bill with that company.
This one is really up to the client; if all the written content can be provided then that’s great, although we may make a few suggestions to optimise the text for SEO reasons.
As part of our creative process we have a discussion with each client about their business and the desired brand image to be conveyed. With this information and some bare-bones content suggestions we are able to fabricate the rest of your websites stock content.
We can also provide an periodically updated content system which is a part of some of our website maintenance plans. These consist of blog or news posts added to your website on a predetermined basis providing search-engine optimised content to continually boost your sites’ google page ranking and keep the customers browsing longer.
Having a site that is easily navigated and viewed on a wide range of devices is essential these days. In 2016 the numbers for phone and tablet website use surpassed desktop use and they’re only going to increase. In fact google will increase your search engine ranking if your website is mobile friendly.
We understand how important this is and pride ourselves on our products versatility and appearance on any device. Whether a customer is searching for you on a phone, tablet or desktop setup they will be getting the full experience as interfaces will be customised to adapt to any screen size while maintaining functionality.
Your web hosting service will house the stored information for your website. This is where all site files, documentation, images and videos will be housed to keep your site up and running so you’ll need to find a reliable hosting company to ensure this information is kept secure and functions as desired.
Hosting does not necessarily need to be expensive to be good, however there will be a monthly fee incurred which is why we ask that our clients sign up for their chosen company/plan and then send the details on to us. That way when we hand the finished product over it’s all in your hands. One key service to note is that your chosen host supports wordpress CMS.
Registering with google is an essential step in setting up your online presence. You will notice that often when searching for a service online the first few results to appear will be linked with an interactive google map (with pins already dropped onto the business locations). Often potential customers will simply navigate straight through this map without every looking at the other listings.
This is why for local success you need to register your business with google and confirm the location. Completing this step will also improve your sites general ranking with google.
Follow this link: https://www.google.com.au/business/ and follow the walk-through.